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Brian Mudd

FL leads in fraud - what you need to know, Site that provides the cheapest airfare, Mobile is the key to money matters & more:

 
FL leads in fraud - what you need to know, Site that provides the cheapest airfare, Mobile is the key to money matters & more:

Cheat Sheet Q & A: 

The topic:  Mobile may be the key to becoming more informed about money

 

Today’s topic was introduced to me by the lovely and talented one…  My wife Ashley.   She wanted me to pass along the latest research on mobile money habits that had been discovered by researchers at her company, ADP.

 

Bottom Line:  The key to us becoming more informed about money could be mobile money management apps.  ADP’s study found the following:  Significantly more employees view pay and benefits information when it’s available on a mobile device.

 

Key findings: 

 

  • 23% of employees view compensation and benefits info on a regular basis on a traditional online portal

 

  • 37% of employees who have a mobile device will access the information on a regular basis when its available through an app for mobile devices

 

  • Industries operating outside a traditional office want HR information on the go. The study found that certain industries —such as construction, natural resources and mining; manufacturing; transportation and utilities; and the real estate, rental and leasing industries—have approximately a 25 percent higher concentration of employees utilizing mobile for HR functions than any other industry.  This increased usage of a mobile application may be explained by the fact that employees in those industries may not typically have access to traditional desktop computers.
  • To put it a differently people who have access to their information via an app are 61% more likely to pay attention to how much they earn.  How much is going into their retirement accounts.  How much is taken out for taxes.  How much is going to healthcare, etc.  In other words, mobile is becoming perhaps the most effectual way to make progress with people becoming more educated about their money and savings.  Companies that want their employees to be better informed may be well served by integrating their HR and payroll info with mobile for their employees.  As for us, if the info is available to you, make use of it.  We all have a few extra minutes per day when we’re able to check up on our money matters, so take advantage of the opportunity.
  • If you have a topic or question you’d like me to address email me:  brianmudd@clearchannel.com

 

Audio Report:

 

 

Florida leads the country in fraud - & how much it costs us:

 

Bottom Line:  It’s a dubious distinction but not terribly surprising.  As Floridians we know that scams are a dime a dozen in our state.  Unfortunately many Floridians are falling victim to them.  According to the FTC:

 

  • 805 Floridians were victims of fraud per every 100,000 in citizens (in 2013)
  • Florida had the highest rate of fraud victims per capita in the country
  • The top crime was ID theft
  • The average hard cost to a victim was $2294 in 2013

 

So I’ll drill down on the cost for a moment.  After watching my sister suffer through ID theft in 2006 I became an avid advocate of ID protection.  You’ll frequently hear me say that there isn’t a cheaper or better in insurance product for the money than ID protection.  Good ID protection will cost you about $100 per year.  So in other words one case of ID theft costs the equivalent of more than 22 years worth of ID protection service.  And that’s just the hard cost.  That doesn’t account for the lost time, stress and inconveniences. 

 

Audio Report:

 

 

How to get better airfare than bereavement rates on airfare:

 

Bottom Line:  Odd headline I know…  Here’s the thing.  American Airlines announced that they are ending bereavement airfare.  Honestly I didn’t even know bereavement airfare rates existed until I heard that American ended them.  Oh well.  Now there was savings associated with the bereavement fares.  They averaged a $40 per ticket discount over the lowest listed prices that American had posted.  Here’s the thing…  That wasn’t and isn’t the cheapest airfare that you can obtain. 

 

According to Airfarewatchdog.com the cheapest prices obtained for last minute airfare is actually obtained by naming your price on Priceline.com.  In there research Priceline last minute prices were lower than all other fares obtained on like flights, even lower than bereavement fares.  So here’s the good news.  You can still get the best overall price and you don’t need to being grieving to obtain it either. 

 

Audio Report:

 

 

Improving search results without spending money: 

 

Bottom Line:  We all like the idea of doing more business without spending more in the process.  Here are some good thought starters for how to do so.  Entrepreneur.com shared some potentially beneficial information for businesses to naturally improve search results.  I’ve frequently talked about content marketing with Avin of the Web Success Agency along with some other techniques.  These are more of the blocking and tackling basics:

 

  • Ensure your company name (or at least the one your customers know you by) is in your domain name.  If your name is already taken, incorporate your company name in the domain you do choose
  • Ensure that your About Us & Contact us pages are completely up to date at all times.  Many online directories (like the online Yellow Pages) use that information for their results
  • Claim your Google Plus Page.  It doesn’t matter if you or your customers care much about Google Plus+.  Google does.  Google accounts for 70% of all search results and those who engage their Google Plus pages will be rewarded by better search results on Google
  • Having a Facebook page for your business

 

Audio Report:

 

 

At you getting better service at Lowes?  This is why & what other businesses are likely to emulate:

 

Bottom Line:  Some may consider it borderline creepy, I don’t, but Lowes has used satellites to monitor their parking lots for the purpose of providing you with better service and it seems to be working.  

 

Lowes was aware that customers were frequently frustrated by not being able to get quick customer service during higher traffic times.  Staffing levels have typically been determined by sales levels during specific times of day.  That doesn’t account for lost sales however.  So Lowes had an idea to study the trend of vehicles in the parking lot.  They then increased staffing prior to the typical patterns of their parking lot filling up rather than the cashing register ringing.  Here’s the result:

 

  • Sales per vehicle increased by just over 1%
  • Sales per employee increased by nearly 2.5%
  • Profit improved by 6.3%

So it clearly was a win-win-win.  Now that this is known expect other companies to emulate the idea.  The good news is that we’re getting better service!  

 

Audio Report:

 

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