The Miami Dolphins organization is trying to sweeten the deal for prospective season ticket holders heading into next season.
The Fins are offering a membership program with discounts and year round events, based on each individual's lifestyle. Premium club members will get exclusive access to draft and tailgate parties, along with pregame field passes and a yacht party.
It's all an effort to jumpstart sales in season tickets.
If you plan to purchase individual game tickets next season, Miami is, for the first time, going to do what the Marlins do, offer so-called "variable pricing". That means the prices for single-game tickets will fluctuate, depending on the matchup.
For instance, you'll likely pay more to go to games against the Patriots and Jets, but less for pre-season games.
Photo: Getty Images