Surprise! The American Dream hasn't changed for families

The American Dream hasn't changed for families - that was just a bunch of fake news: 

Bottom Line: New year, new economy same desires. For the first time since Millennials became adults, we have an average U.S. economy. For years during and after the Great Recession I suggested you had to take all initial information about Millennials with a grain of salt. If you turn back the clock 5+ years ago - you'd have believed that fewer than half of Millennials wanted to own a home. That marriage and raising a family wasn't on the agenda and they had no desire to drive a car either. History had demonstrated that there had never been such a dramatic shift from one generation to the next in our countries' history so I wasn't buying.  

My research showed the following...Five years ago the average Millennial adult was working part time, living at home and commonly had student loan debt. When you're struggling to simply find a full-time job and pursue a career you're not exactly inclined to say that you're planning to buy a car, home, get married and raise a family. Too many analysts missed that point. My research demonstrated that at every point in American history, when adults are full-time employed for 2+ years, they begin typical family formation - which includes buying a car, a home and settling down to raise a family. Now that the economy is good and every Millennial is an adult. Guess what...They're not so different after all. According to the latest research from Aperion Care:  

  • 85% of millennials want to own a home 

  • 80% own cars (of the 20% who don't - 75% want one) 

  • 86% want to get married 

These numbers are only about 2% lower than the actual outcomes from their parents - Gen Xers. The more things seem to change the more they're really the same. The American dream is still generally very much what it always was. It just took a good economy to make it seem possible.  


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