Ivanka's empire strikes back & Amazon.com is the winner:

Ivanka's empire strikes back & Amazon.com is the winner: 

Bottom Line: It's well known that Ivanka Trump's business has been in the political cross-hairs of her father's Presidential run. At first (through the primaries) is was a big boost to her lines of business but by the 4th quarter of last year – the dynamic had turned. As I depicted recently, based on sales data from her company, sales for 2016 were up substantially but having peaked in the 3rd quarter. By the 4th quarter there were often declines being reported by multiple retailers. What's still unclear is how much of the decline was due to specific companies deemphasizing her merchandise in stores and online. In any event, Ivanka's stuff is still being sold on Amazon.com (despite founder/CEO Jeff Bezos being an outspoken Donald Trump critic) and they're the big winners. Right now Ivanka has as least two top three selling products in their categories: 

#3Trump for Women Roller Ball 

#1 Trump Eau de Parfum Spray for Women 

Who knows where this all goes from here but it appears as though Amazon will remain an outlet for her merchandise going forward. 

Brian Mudd

Brian Mudd

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