The Brian Mudd Show

The Brian Mudd Show

There are two sides to stories and one side to facts. That's Brian's mantra and what drives him to get beyond the headlines.Full Bio

 

The stunning number of Trump products that have been dropped by retailers since the election:

The stunning number of Trump products that have been dropped by retailers since the election: 

Bottom Line: I've covered a couple of different angles with regard to the rapidly disappearing Trump branded merchandise in retail. Among the findings...Ivanka Trump's sales increased by over 20% during 2016 – though declines began to occur in the 4th quarter. Also we know that action had been taken by many retailers to deemphasize her merchandise which likely led to the declines. Here's the rest of the story... 

3,600 Trump branded products have been outright removed from online stores since November. Many of the names mentioned thus far have been among them including: Belk, KmartNordstrom & others.   

So it's clear that political motivation was involved in the wholesale removal of product availability which drove the sales declines. As a reminder – Amazon.com has continued to sell Trump branded merchandise and recently Ivanka had multiple products that were top three sellers in their given categories – including the #1 fragrance.


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