More Facebook changes - what's happening with your news feed & it's potential impact on businesses:
Bottom Line: The President's address wasn't the only news hitting Tuesday night. Facebook also began to phase in a new news feed formula. It's no secret that Facebook's news feed has had more than it's share of controversy over the past year. As a result any changes to their feed will come under increased scrutiny - let alone the way it impacts us.
The new Facebook news feed formula will pay special consideration to your expressed emotions as you interact with content on Facebook. Emotions will be given a much higher priority over what you "like". Many still don't engage in expressing emotions on Facebook but according to the company it's more predictive of what we truly are the most engaged with on the site. Now for the potential business impact...
Given that emotions are now king - if you have a meaningful, organic, Facebook business derived from people liking your social content - you could be the most negatively impacted. You'll need to focus on emotional engagement going forward.