Coffee love is booming once again with big increases in consumption across all demographics in 2017:

posted by Brian Mudd - 

Coffee love is booming once again with big increases in consumption across all demographics in 2017:

Bottom Line: My love of coffee is well documented. When last I studied my average daily coffee consumption (adjusted for 8oz cup sizes - because I never drink as little as an 8oz cup of coffee), I determined that I average 6-8 cups per day. Coffee is somewhat unique among legal non-intoxicating substances in that for those who love it - you can drink it in large quantities daily and never get tired of it. But still there are those who never do delve into the deeper end of the coffee pool.

After four years of small declines in coffee consumption (believe it or not), we're back on coffee benders in 2017. According to the National Coffee Association:

  • 62% of adults drink coffee daily (+5% year over year)
  • In fact coffee consumption of minors even jumped substantially... 
  • Consumption for teens 13-18 increased from 31% to 37% year over year

All demos are either back to their highest levels of consumption since 2014 or at new record highs. What appears to have started to change is two fold. First, the craft tea boom seems to have peaked at least for now. Many, especially younger adults, were trading off coffee for tea. Secondly, as Millennials have been entering the workforce in larger numbers - they've become more inclined to drink coffee as well.

Brian Mudd

Brian Mudd

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