The only app you'll ever need (according to you):
Bottom Line: The latest ComScore/Bi Intelligence report is out with regard to overall app usage and it suggests that in a world with a myriad of options. We only need a few. One consistent theme continues to ring true. We download and keep fewer and fewer apps on our devices and we use ever fewer that remain on our devices. Here's the latest:
How much of our time spent using apps is distributed:
- Favorite app: 45%
- 2nd favorite: 18%
- 3rd favorite: 10%
Every app beyond the third most commonly used is just fighting for any use of your time. This continues to show that for most businesses - the idea of creating an app is generally a losing proposition and the most difficult business to break into successfully is an app based business.