Free shipping wars bring the best free shipping offers in over a decade:
Bottom Line: The battle for your online attention isn't over yet. Entering 2017 Wal-Mart dropped the minimum for free shipping to $35. Within a week Amazon matched that threshold for non-prime members. Apparently Wal-Mart was still attracting buyers away from Amazon, to a certain extent, because Amazon has just announced that they're dropping the threshold back to the lowest permanent rate they've offered free shipping for at any point in their history of free shipping... $25.
Will Wal-Mart respond? Here's what we do know. The online competition is heating up between the two and the winner is everyone who shops on the sites. Additionally, if you subscribe to Amazon Prime specifically for the "free shipping" as 90% of Prime subscribers had indicated previously, unless you really have a need for the expedited Prime shipping - it might not be worth paying $99 to renew your membership this year.