Tiger Woods into the weeds...

Tiger Woods into the weeds...

Bottom Line: So here's the thing. Tiger Woods isn't new to personal failings or free of character concerns. It's been several years but the notion of three am booty calls and girls waiting for Tiger in various cities is something that will forever be linked with him. But despite those failings and despite several years having gone by since Tiger was a force on the PGA Tour, he's continued to rake the endorsement money in. 

According to Forbes, Tiger brought in $45.5 million in endorsements last year. He still endorses:

  • Nike
  • TaylorMade
  • Bridgestone
  • Rolex
  • Kowa
  • Upper Deck
  • Hero Motor Group

So there's a lot of potential downside here for him. Will they stay with him? Is his endorsement still worth $45.5 million? In the meantime I'm struggling with the explanation that his DUI was a result of an unexpected reaction to multiple prescription drugs. 

One can infer that he's trying to lessen the blow to his already tarnished image. Rather than getting hammered and getting behind the wheel, we're to believe that he took a combination of prescribed drugs that he'd apparently not taken together before, at three in the morning no less, got behind the wheel and didn't realize until it was too late. That's a lot stuff you have to buy into if you're going to accept the notion that this was anything more than someone who wasn't sober getting behind the wheel and endangering himself and any others on the road around him.

Brian Mudd

Brian Mudd

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