Grocery shopping isn’t going away anytime soon
Bottom Line: Even if you can’t remember the last time you walked into a traditional retail store there’s still almost a certainty that you’ve been in the supermarket recently. Something happened on the way to the death of the traditional grocery store. We don’t want to order groceries online.
Researcher Vixxo surveyed more than 1,200 people to get their take on grocery shopping. The results? The vast majority of us still prefer shopping in grocery stores over online options.
Among their findings...
- 96% of Baby Boomers prefer grocery shopping in store &
- 81% of Millennials
- 87% of consumers overall prefer shopping in store
It’s telling that even Amazon’s owning of Whole Foods hasn’t moved the needle farther than this. There likely will always be customers who want to shop for certain things themselves. It’s clear that groceries will be one of them for the foreseeable...