What does your company stand for? If you can answer that question - your company is probably successful:

What does your company stand for? If you can answer that question - your company is probably successful:

Bottom Line: Sometimes it may seem hokey. On a bad day you might be cynical about it. But generally speaking if you can articulate the purpose of what your company does and buy into it - you and it are likely to be more successful. The flip side is that a minority of people actually can do so. Here's new research from Gallup on a value of a company that's on a mission. 

According to Gallup's findings only 41% of employees can cite and buy into their employer's purpose/mission. Why does that matter? They identified that companies that have improved their employee engagement with their mission by 10% have experienced the following:

  • a 12.7% reduction in safety incidents
  • an 8.1% decrease in turnover
  • a 4.4% increase in profitability

That's a win-win-win for sure. So whether it's your company or if you're the employee...can you ID with your mission? I'll give you our example. You hear it in some of our show's imaging. It's helpful, useful, repeatable...My goal - our mission - is to provide you with information that's helpful, useful and repeatable. That's the reason I work on creating stories like these based on research I find. So what's your mission? And if you're clear about it - how about those around you? Clearly there's benefit for all involved. 

 
Brian Mudd

Brian Mudd

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