The Investment Plan

The Investment Plan  

Bottom Line: As part of my series, Eight Rules for Life, here’s my Investment Plan... 

Most people who’re inclined to invest on their own tend to have reasons why they’re investing but not reasons for selling. My approach is pretty simple, at least to explain. The reasons you invest should be the reasons you sell. Here’s how it works.  

I believe that you should have a minimum of three concrete reasons for entering an investment. My three for stock-based investing for example are these... 

  • Does the company have more cash than debt? 
  • Is the company growing revenue year over year? 
  • Is the company paying a dividend that’s stable or growing? 

That also provides a road map to exit the investment. If two of those three change for the negative I sell. It takes all emotion out of the process and provides specific guidance for sound investing and selling. 

 

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