Mobile device or TV? The trend is in
Bottom Line: There are more days than not that I don’t turn on a TV. How weird does that seem? Even three years ago – I turned one on every single day without fail. What about you? Are you watching as much TV as your used to? Odds are...Nope, not even close.
For the first time on record we’re officially spending more time on mobile devices than watching TV. According to the new study from eMarkeeter Just five years ago we spent an average of four hours and twenty minutes daily watching the tube. Today – that's down by 45 minutes per day to three hours and 35 minutes. And you can draw a straight line over to our mobile devices. Our mobile use is up to three hours and eleven minutes per day from five years ago and now surpasses our TV use. Which leads to the next bigger point.
Even when you’re watching TV. Are you watching TV? Probably not. More than half of us “watch” TV with a mobile device in hand. I remember the conversations many years ago when I was warning businesses that they should build their websites to perform best on mobile devices because that’s where the majority of people would be reaching them online. We reached that point a few years ago. Around that time, I was pointing out that online video would soon be TV (as streaming was becoming a thing). What’s next?
We’re only a few years away from a time in which the only “live” TV that will be consumed is news and sports. The only two things that as consumers we want and need in real time. Get ready for the beginning of the end for most TV channels. We started out with just a few. It grew to hundreds. In a matter of years it’ll be closer to where it started than where it peaked.